What Were They Thinking?: When is Christmas?

On the way home from work tonight, I heard an ad for the latest promotion from Sleep Country USA, a Pacific Northwest mattress store.  The ad proclaimed how the savings were almost like Christmas… in July.  And the savings only last until Monday!

Um, okay, but it’s not July.  It’s August.  Shouldn't the promotion have ended last weekend, when the ads wouldn’t sound, um, stupid?

To add to the poor implementation on their part, when I accessed the website, I found the attached image.  And clicked on the arrow… which did nothing.  Only clicking on the linked text actually went to the promotion page.  (You may also note that the box below the add is just a few pixels narrower than the ad.  Again: poor implementation.)